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We invite you to share experiences that have resulted in the reduced use of antibiotics and / or coccidiostats, as well as innovative ideas that could potentially lead to reduced use of these in layers, broilers and breeders.

Submit your abstract no later than May 7th and if your project is one of the 3 selected, you will be able to present it during the WPVC by HIPRA and obtain 1,000€.

Read the Challenge Policy for more detailed information.

The Experience & Innovation Challenge has ended!

These are the 3 winners:

  • Developement of a post hatching feed to reduce fasting losses in broiler chicken” by Maria Fernanda de Castro Burbarelli
  • Influence of vaccination of broiler chickens against Escherichia coli with live attenuated vaccine on E.coli population properties, IBV vaccination efficiency, and production parameters” by Marcin Śmiałek
  • Spirulina as a substitute to growth promoters antibiotics in broiler chickens” by Nassaik Saâdia

Thank you all for participating!

Challenge Policy

EXPERIENCES & INNOVATION CHALLENGE – World Poultry Virtual Congress (WPVC) by Hipra (the Event)

Antibiotic Reduction in Poultry Production


Terms and Conditions

1. Object

1.1 Following specific measures recommended by the European Medicines Agency (EMA) and global trends aiming to limit the development of antimicrobial resistance, HIPRA has decided to organize the present scientific Challenge that is regulated in accordance with the following Terms and Conditions. The purpose of this Challenge is to select the top 3 successful experiences that resulted in reduced use of antibiotics and / or coccidiostats, as well as innovative ideas that could potentially lead to their reduced use in layers, broilers and breeders.


2. Participation

2.1 The opening of this scientific Challenge will be announced on the WPVC by Hipra dedicated microsite: (the Event Microsite).

2.2 The Challenge is open to veterinary surgeons, practitioners or other professionals eligible to participate according to the applicable law.

2.3 The Jury members, their relatives, or HIPRA employees may not participate in the Challenge.

2.4 Participation in this Challenge implies acceptance of these Terms and Conditions.

2.5 Registration for the Challenge is free and shall be submitted via the event microsite.

2.6 In order to participate in this scientific Challenge, the participants should submit the abstracts as defined in point 3 below via the Event Microsite. Abstracts can be submitted from March 29th 2021 until 23:59 on May 7th 2021.

2.7 On May 10th 2021 HIPRA will announce 10 pre-selected abstracts via the Event Microsite. As a next step, their respective authors will be asked to film a video up to 5 minutes long with a brief description of their ideas, and deliver these recordings to HIPRA by May 21st 2021.

2.8 On May 28th 2021 HIPRA will announce 3 finalists via the Event Microsite. The finalists will be asked to film a video up to 15 minutes long describing their idea and deliver these recordings to HIPRA by June 4th 2021.

2.9 The Jury´s decision will be communicated to all participants by means of publication on the Event Microsite on June 14th 2021. The video recordings of the 3 selected ideas/experiences will be reproduced during the Event and their respective authors may be granted the possibility of directly connecting with the Event and presenting their ideas directly to the Event’s attendees.

2.10 Failure to meet the Terms and Conditions of this scientific Challenge or failure to complete the mandatory information will result in the impossibility of participating in the Challenge.


3. Abstracts and Videos

3.1 An abstract must describe the participant’s own and original experience and/or his/her innovative ideas concerning the object of this scientific Challenge.

3.2 Basic specifications of an abstract: a) format: description in a maximum of 500 words; b) platform: submission via the landing page; c) submission form:  complete the form available on the Event Microsite with the requested information.

3.3 Specifications for a video: the videos must be recorded by the participant, observing the time limit specified in each phase of this scientific Challenge, and must be sent to the jury when requested.


4. Jury

4.1 The Jury will be made up of the following HIPRA professionals: Evelyn Guirado (R&D Department), Lívia Soares (Marketing Department) and Almudena Sanchez (SMU – Scientific Marketing Unit).

4.2 The members of the Jury will elect the President from amongst themselves who, in the unlikely event of a tie, will have a deciding vote.

4.3 There is no right of appeal against the decision of the Jury.


5. Acknowledgements

5.1 The main reward of this scientific Challenge is acknowledgement of the top 3 positive experiences/ideas in reducing the use of antimicrobials in animals and sharing them with the Event’s attendees to the benefit of animal husbandry worldwide.

5.2 In order to not only acknowledge the authors of the top 3 ideas, but also to assist in their professional development, HIPRA grants them the right to participate in a HIPRA UNIVERSITY course. The dates of such course will be confirmed by HIPRA and agreed with these participants (always subject to the global health safety measures).

5.3 In consideration of granting to HIPRA the exploitation rights to the abstracts/videos and the associated image rights as indicated in point 6.1 below, the authors of the top 3 ideas shall be compensated with 1,000 EUR.

5.4 The compensation cannot be divided, nor be transferred to a different participant.

5.5 In the event that the selected author cannot be contacted, the Jury will select the next one, and so on.

5.6 The value of the compensation is subject to current tax regulations.


6. Intellectual Property and Confidentiality

6.1 Upon the payment of the compensation as agreed in point 5.3 above, the authors of the top 3 experiences/ideas assign exclusively to HIPRA any and all exploitation rights to the abstracts/videos that they may hold and their respective copyrights. Likewise, the authors authorize HIPRA to use their images and name in any and all photographs, images, videos, and performances or sound recordings which are taken from them in connection with the Challenge, always in relation to HIPRA’s business scope. The images shall not be used contrary to the authors’ right to honour, reputation or good taste. HIPRA shall be able to edit, modify, publish, broadcast or combine the images with other images, text, graphics, film, audio, audio-visual works at any time and by means of any media. These assignments and authorizations have neither geographic nor time limits.

6.2 Furthermore, HIPRA is hereby authorized by the participants to:

  • Publish the 10 pre-selected abstracts and/or videos.
  • Publish the images, videos or audios recorded during any event that takes place in relation to the Challenge and during the Event.


7. Processing of personal data

7.1 The personal data provided by the participants will be handled strictly in accordance with the regulations in force regarding personal data protection.

7.2 The data collected from the participants can be stored in a file owned by HIPRA and may be used to keep participants informed of the latest HIPRA products and services in the field of veterinary medicine and animal health.

7.3 HIPRA’s privacy policy is available at


8. Final provisions

8.1 HIPRA reserves the right to modify, for justified reasons, these Terms and Conditions, as well as the composition of the Jury.

8.2 All information concerning this scientific Challenge can be accessed at


March 22nd, 2021

Jury Members

Meet the members of the jury for the Experience & Innovation Challenge.

Lívia Soares
Corporate Technical Manager

Lívia Soares is a Corporate Technical Manager at Hipra Poultry Business Unit. She is a veterinarian and has a master's degree in poultry science by the University of São Paulo. Lívia has been working at Hipra since 2016, in the first years as technical service in Brazil, giving support directly to customers. Since 2019, she´s been working in the Hipra´s Headquarters in Amer – Spain providing corporate support in innovation matters and market strategies.

Evelyn Guirado
R&D Supervisor - Biologicals

Eve Guirado received her BSc in Biology (2003) and her Ph.D. in Microbiology (2008) from the Experimental Tuberculosis Unit, Institute for Health Science Research Germans Trias i Pujol, at the Autonomous University of Barcelona. 

She worked as a Post-Doctoral Researcher (2008-2013) and Research Scientist (2013-2015) at the Center for Microbial Interface Biology at the Ohio State University. 

On 2015, she joined Hipra as an R&D Supervisor and her work focuses on drug development and vaccination strategies for poultry.

Almudena Sánchez
SMU Researcher/Project Leader

Almudena Sánchez-Matamoros obtained her Degree in Veterinary Medicine in 2009 and an MSc in Research in Veterinary Science in 2010 from the Complutense University of Veterinary Medicine in Madrid (Spain). From 2010 to 2015 she was working in epidemiology, immunology and diagnosis areas in the research group of Prof. Sanchez-Vizcaino (VISAVET and Animal Health Department of the Veterinary Medicine) obtaining her PhD in 2015 in Animal Health. Finally, from 2015 to the present time she has been working as a veterinary scientific and technical advisor in Phase 4 of the development of veterinary biological products in HIPRA (Spain). During this time, she has been working in the generation of novel knowledge about products, related diseases and services by designing and performing scientific studies.